Gift Science

Want to fetch the perfect gift this Christmas?  Advice from the WSJ:

• Regifting - handing over a gift received from someone else, is all fine.
• Thoughtful gifts are not all that, and the emotional benefits accrue mainly to the giver, not the receiver.
• People like best a gift they specifically requested.  To quote the researcher, 'it is the gift that counts, not the thought'.

So give people what they want.  Easy.